Valuewaste Communication Campaigns
The Valuewaste Project will carry out two communication campaigns in order to improve the perception of citizens on urban biowaste as a local source of valuable materials. The Communication Campaigns will take place in two European cities: Murcia (Spain) and Kalundborg (Denmark).
Valuewaste Communication Campaigns
The Valuewaste Project will carry out two communication campaigns in order to improve the perception of citizens on urban biowaste as a local source of valuable materials. The Communication Campaigns will take place in two European cities: Murcia (Spain) and Kalundborg (Denmark).
MURCIA COMMUNICATION CAMPAIGN
The Murcia Communication Campaign of the VALUEWASTE project seeks to engage citizens, restaurants and food markets with biowaste collection and separation practices, generating understanding of new waste management systems and its impact on the current environmental and economic situation. The Campaign was launched on December 2019 and will be developed across the “La Flota” neighbourhood in Murcia, Spain.
The Murcia Communication Campaign targets 3 collectives
8,160 neighbours
The Campaign seeks so impact 50% of the total
Expected impact: 4,080 neighbours
170 restaurants
The Campaign seeks so impact 70% of the total.
Expected impact: 120 restaurants.
8 markets
The Campaign seeks so impact 90% of the total
Expected impact: 7 markets.
The Communication Campaign will be the start point to carry out the full implementation of the biowaste collection in the city and municipalities of Murcia throught a new brown container dedicated exclusively to organic waste.
The slogan of the Campaign is “Murcia Suma Uno”, which means “Murcia adds one”. The slogan stresses the contribution of the city, the neighbourhood and its population to a more sustainable future. Murcia contributes to the enviroment, to social sustainability, to the economy… #MurciaSumaUno #MurciaAddsOne.
#MurciaSumaUno #MurciaAddsOneSuccessful implementation of the biowaste collection in cities and municipalities is key for the for the recovery of materials or resources with market value. That is, a fundamental first step to give a second life to waste!
Valuewaste Project partners in charge
The Murcia City Council together with the company Ferrovial are the project partners responsible for the Campaign.
All relevant information will be available at www.murciaciudadsostenible.es and at the official domain fot the campaign:
Radio interviews and TV
Interview with the Murcia City Council (ES)
Interview with the Project Coordinator (ES)
The Organic Biowaste Patrol on the streets explaining the Waste Management system of the Valuewaste project
Latest news of the Murcia Communication Campaign
#MurciaSumaUno: engaging with local food markets!
After the #MurciaSumaUno Campaign was reactivated in September 2020, new activities to boost the engagement of local food markets with the selective collection of biowaste have started. This week was the launching of the promotion activities at"Plaza de Abastos de Vistabella", a vibrant local food market in the City of Murcia
The #MurciaSumaUno campaign fully active
The #MurciaSumaUno Campaign had to stop many of its onsite, offline activities from April 2020 and throughout the summer of 2020 due to COVID19 restrictions. During that time online activities (social media, webpage...etc) continued and were active. Later on, in September 2020 the project partners responsible for the Campaign (Ferrovial
Interview with the Organic Biowaste Patrol!
What is it like working in the #MurciaSumaUno Campaign? Mari Ángeles López, part of the Organic Biowaste Patrols of the Campaign, answers this and other questions! Videos are in Spanish, you can read the transcription in English below each of them. How was it like working in the campaign?
KALUNDBORG COMMUNICATION CAMPAIGN
The Kalundborg Communication Campaign of the VALUEWASTE will start on May 2020, Month 18 of the project. News and updates regarding the campaign will also be posted in this page, stay tuned!