Valuewaste Communication Campaigns

The Valuewaste Project will carry out two communication campaigns in order to improve the perception of citizens on urban biowaste as a local source of valuable materials. The Communication Campaigns will take place in two European cities: Murcia (Spain) and Kalundborg (Denmark).

Valuewaste Communication Campaigns

The Valuewaste Project will carry out two communication campaigns in order to improve the perception of citizens on urban biowaste as a local source of valuable materials. The Communication Campaigns will take place in two European cities: Murcia (Spain) and Kalundborg (Denmark).

MURCIA COMMUNICATION CAMPAIGN

The Murcia Communication Campaign of the VALUEWASTE project seeks to engage citizens, restaurants and food markets with biowaste collection and separation practices, generating understanding of new waste management systems and its impact on the current environmental and economic situation. The Campaign was launched on December 2019 and will be developed across the “La Flota” neighbourhood in Murcia, Spain.

The Murcia Communication Campaign targets 3 collectives 

8,160 neighbours

The Campaign seeks so impact 50% of the total

Expected impact: 4,080 neighbours

170 restaurants

The Campaign seeks so impact 70% of the total.

Expected impact: 120 restaurants.

8 markets

The Campaign seeks so impact 90% of the total

Expected impact: 7 markets.

The Communication Campaign will be the start point to carry out the full implementation of the biowaste collection in the city and municipalities of Murcia throught a new brown container dedicated exclusively to organic waste.

The slogan of the Campaign is “Murcia Suma Uno”, which means “Murcia adds one”. The slogan stresses the contribution of the city, the neighbourhood and its population to a more sustainable future. Murcia contributes to the enviroment, to social sustainability, to the economy… #MurciaSumaUno #MurciaAddsOne.

#MurciaSumaUno #MurciaAddsOne

Successful implementation of the biowaste collection in cities and municipalities is key for the for the recovery of materials or resources with market value. That is, a fundamental first step to give a second life to waste!

Valuewaste Project partners in charge

The Murcia City Council together with the company Ferrovial are the project partners responsible for the Campaign.

All relevant information will be available at www.murciaciudadsostenible.es and at the official domain fot the campaign:

valuewaste.murciaciudadsostenible.es

Radio interviews and TV

Interview with the Murcia City Council (ES)

Interview with the Project Coordinator (ES)

The Organic Biowaste Patrol on the streets explaining the Waste Management system of the Valuewaste project

Latest news of the Murcia Communication Campaign

  • Organic collection valuewaste

MurciaSumaUno: the brown organic container is on the streets

March 5th, 2020|

The 28th of February of 2020, the Murcia City Council together with Ferrovial and Cetenma (Project Coordinator) officialy lanched the start of the "selective recovery" of organic residues in the neighbourhood of "La Flota", Murcia. The brown countainer of the Murcia Communication Campaign of the Valuewaste Project - MurciaSumaUno - is

  • MurciaSumaUno

MurciaSumaUno: Neighbourhood’s meetings, radio slots and information letters

February 20th, 2020|

The Murcia Communication Campaign of the Valuewaste Project - MurciaSumaUno - is moving forward! Neighbourhood’s meetings: #MurciaSumaUno On the 19 of February of 2020, the Murcia City Council organised a meeting with neighboors from "La Flota" to present an explain the new waste collection practice, the brown container and answer any

  • Organic Biowaste Patrols-Valuewaste

MurciaSumaUno: The Organic Biowaste Patrols are on the streets

January 15th, 2020|

This week, mid January 2020, the Murcia Communication Campaign of the Valuewaste Project, MurciaSumaUno, has taken the next steps and mobilised its patrols through the "La Flota Neighbourhood": the Organic Biowaste Patrols. The Organic Biowaste Patrols The Organic Biowaste Patrols are teams of informers that go to fixed information points

All news

KALUNDBORG COMMUNICATION CAMPAIGN

The Kalundborg Communication Campaign of the VALUEWASTE will start on May 2020, Month 18 of the project. News and updates regarding the campaign will also be posted in this page, stay tuned!