Valuewaste Communication Campaigns
The Valuewaste Project will carry out two communication campaigns in order to improve the perception of citizens on urban biowaste as a local source of valuable materials. The Communication Campaigns will take place in two European cities: Murcia (Spain) and Kalundborg (Denmark).
Valuewaste Communication Campaigns
The Valuewaste Project will carry out two communication campaigns in order to improve the perception of citizens on urban biowaste as a local source of valuable materials. The Communication Campaigns will take place in two European cities: Murcia (Spain) and Kalundborg (Denmark).
MURCIA COMMUNICATION CAMPAIGN
The Murcia Communication Campaign of the VALUEWASTE project seeks to engage citizens, restaurants and food markets with biowaste collection and separation practices, generating understanding of new waste management systems and its impact on the current environmental and economic situation. The Campaign was launched on December 2019 and will be developed across the “La Flota” neighbourhood in Murcia, Spain.
The Murcia Communication Campaign targets 3 collectives
8,160 neighbours
The Campaign seeks so impact 50% of the total
Expected impact: 4,080 neighbours
170 restaurants
The Campaign seeks so impact 70% of the total.
Expected impact: 120 restaurants.
8 markets
The Campaign seeks so impact 90% of the total
Expected impact: 7 markets.
The Communication Campaign will be the start point to carry out the full implementation of the biowaste collection in the city and municipalities of Murcia throught a new brown container dedicated exclusively to organic waste.
The slogan of the Campaign is “Murcia Suma Uno”, which means “Murcia adds one”. The slogan stresses the contribution of the city, the neighbourhood and its population to a more sustainable future. Murcia contributes to the enviroment, to social sustainability, to the economy… #MurciaSumaUno #MurciaAddsOne.
#MurciaSumaUno #MurciaAddsOneSuccessful implementation of the biowaste collection in cities and municipalities is key for the for the recovery of materials or resources with market value. That is, a fundamental first step to give a second life to waste!
Valuewaste Project partners in charge
The Murcia City Council together with the company Ferrovial are the project partners responsible for the Campaign.
All relevant information will be available at www.murciaciudadsostenible.es and at the official domain fot the campaign:
Radio interviews and TV
Interview with the Murcia City Council (ES)
Interview with the Project Coordinator (ES)
The Organic Biowaste Patrol on the streets explaining the Waste Management system of the Valuewaste project
Latest news of the Murcia Communication Campaign
MurciaSumaUno: Neighbourhood’s meetings, radio slots and information letters
The Murcia Communication Campaign of the Valuewaste Project - MurciaSumaUno - is moving forward! Neighbourhood’s meetings: #MurciaSumaUno On the 19 of February of 2020, the Murcia City Council organised a meeting with neighboors from "La Flota" to present an explain the new waste collection practice, the brown container and answer any
MurciaSumaUno: The Organic Biowaste Patrols are on the streets
This week, mid January 2020, the Murcia Communication Campaign of the Valuewaste Project, MurciaSumaUno, has taken the next steps and mobilised its patrols through the "La Flota Neighbourhood": the Organic Biowaste Patrols. The Organic Biowaste Patrols The Organic Biowaste Patrols are teams of informers that go to fixed information points
MurciaSumaUno: the Murcia Communication Campaign
On December 10th 2019, the Murcia City Council officially launched one of the main Communication Campaigns that are part of the project. Ferrovial and CETENMA, Valuewaste project partners, also attended the event. SUMA1 The Campaign is a disruptive initiative that seeks to engage citizens, restaurants and food markets with biowaste
KALUNDBORG COMMUNICATION CAMPAIGN
The Kalundborg Communication Campaign of the VALUEWASTE will start on May 2020, Month 18 of the project. News and updates regarding the campaign will also be posted in this page, stay tuned!