After the #MurciaSumaUno Campaign was reactivated in September 2020, new activities to boost the engagement of local food markets with the selective collection of biowaste have started. This week was the launching of the promotion activities at”Plaza de Abastos de Vistabella”, a vibrant local food market in the City of Murcia (Spain).

The event was in general a success, with great participation from the retailers and interest for the new materials and messages that the Campaign has developed. In this regard, the launching of the promotion activities was supported by the Murcia City Council and Ferrovial. The last one, the project partner in charge of the implementation of the Campaign.

Pictures, launching event at local food markets

Below it is possible to see some pictures of the launching event: